Video Marketing – just do it!
Video marketing – ugh, one more thing to learn, right? In my line of work, I find that many people push back on video. Let’s be real; if you are new to video marketing, it can be intimidating. Everybody feels weird about the sound of their voice and the way they look on camera. Plus […]
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Micromanaging Clients – Hell to the No
Earlier this year, I was approached by a potential client that wanted to hire me to do targeted marketing to nonprofits. We had two calls to determine if I was a good fit. Once we determined that my background could serve the skills of the organization, the executive proceeded to offer me an insanely low […]
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Why your outsourced content strategy has gone to hell.
You have a new company or are launching a new product. What is the first thing all the experts say? Get media attention, get your blog going, get your social media up and running. Hurry, hurry, hurry. So what do you do? You are a busy CEO with literally no more hours in the day […]
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