What do you think of when you hear the term, ghostwriter? I get a mixed reaction from way too excited (because they think I’m writing for celebrities rather than real people–real people are way cooler btw), or a face that betrays their thoughts that I’m somehow selling myself for money. Which I kinda am, I’m a business, man.
I think that sometimes ghostwriting gets a bad rap because the immediate thought that pops in your head is the celebrity who pays someone to “write” their story and then takes all the credit when the book hits the bestseller list. To many people, this sounds dishonest or like a shortcut for people who don’t want to put in the work. I’m not gonna lie, for some people that is how the deed gets done. Celebrities do it, “coaches” do it, business leaders do it.
But that’s not the only scenario where ghostwriting occurs. In my line of work, I get to see a different side of how a professional writer can help a business or a brand. Here are a few of the ways my clients come to me:
- A startup trying to juggle multiple moving parts and not enough bodies to handle the work.
- Entrepreneurs with English as a second (or third) language.
- An early stage company trying to develop a voice to gain awareness in a crowded marketplace.
- A business that needs branded content but can’t afford another staff member.
- Entrepreneurs with a wealth of knowledge but no time to do the writing.
- Business owners who can write or dictate a draft but need help with the polish that makes it readable.
- Startups with marketing agencies that provide them outlines of content they need to write, but they can’t find the time to get it done.
- Leaders that want to share their stories on personal blogs or LinkedIn, but writing is not their strongest skill set.
In essence, my peeps present me with raw information and ideas, and I pretty it up and send it out into the world. Kind of like building a house from a blueprint.
I take pride in knowing I had a hand in creating the voice of the businesses I work with. I get to be a sounding board for the thoughts swirling around their heads and that extra set of hands to help someone get back to doing those things they do best.
You know what I love most about my work? The relationships I develop with my clients. My clients let me into the intimate details of their lives, the ups and downs of their businesses, thoughts on their given industries, and the daily routines that make the magic happen. I see them open new offices, take on new team members, secure funding, get married, and celebrate birthdays.
Over the past few years of working so closely with my clients, I have found that their perspectives challenge my own deeply held notions, opening me up to new ideas. But most of all I get to see the sunrise in their hopes and missions, even when things look bleak. It’s an incredibly powerful experience that I am always grateful to be part of and one that teaches me something new every day!