Today I am working on an article about how hard we work to “fit in,” whether it be our keeping up with the Joneses lifestyle or copycatting business ideas. And it comes precisely at a time when I am working so hard to differentiate my business from the masses.
When I think about what gift I have that sets me apart in my business, it’s my drive to get deep in the weeds with my client. To understand them more deeply than the words we put on the page, to bring a fresh perspective to their message, and to always be on the lookout for threats and opportunities for their business. When I take a client on, I’m their biggest cheerleader. And I’m very proud of the relationships I create along the way.
What makes you extra AF in your personal or business life? What are you proud to bring to the table?