Muting Your Magic: Risking Your Brand Messaging by Downplaying Your Difference

Why You Can't Gain Traction or Attract Ideal Clients: The Hidden Origin Story

Unapologetic Authenticity is the Ultimate Brand Tactic

For the Uncommon Coach: How to Find Your Zone of Genius

Do you really know who your ideal client is?

Is your brand messaging costing you clients?

Finding Your Niche: Clarifying Your Ideal Customers for an Encore Career

Finding Your Brand Champion: How to Choose the Right Branding Consultant

Reignite Your Brand and Get Back in the Game

Building a Brand That Speaks to Your Audience

Mind your own business.

Decision-Making is Easier With a True North Statement

The Importance of Core Marketing Messaging and How to Get it Right

Dumbing down your writing is smart for business.

Beating incumbents is about more than relationships

Why isn't my marketing generating sales?

The secret to closing sales at NENA 2022

What is Brand Voice?

Nobody cares that you are short-staffed

Do I need a personal brand?