Category: Business

Video Marketing – just do it!

Video marketing – ugh, one more thing to learn, right? In my line of work, I find that many people push back on video. Let’s be real; if you are new to video marketing, it can be intimidating. Everybody feels weird about the sound of their voice and the way

Micromanaging Clients – Hell to the No

Earlier this year, I was approached by a potential client that wanted to hire me to do targeted marketing to nonprofits.  We had two calls to determine if I was a good fit. Once we determined that my background could serve the skills of the organization, the executive proceeded to

small tree growing out of a pile of coins

I Love Money

Do you love money too? I recently watched an interview where Marie Forleo interviewed soccer legend, Abby Wambach, about her new book, Wolfpack. Here is the post that links to the video–it is a great interview!  While I really enjoyed learning more about Wambach and what led to her book,

Why your outsourced content strategy has gone to hell.

You have a new company or are launching a new product.  What is the first thing all the experts say?  Get media attention, get your blog going, get your social media up and running. Hurry, hurry, hurry. So what do you do?  You are a busy CEO with literally no

Dear Landlords, those bad tenants are your fault.

I hate to break it to you, but you are probably to blame for some of your rental woes. I recently read an article about a couple who said their experiences with terrible tenants (as a side note, I call them residents instead of tenants) are enough to make them

Want to set your content strategy up for failure? Do these 5 things.

Founders and executives shouldn’t write. It’s not that you can’t, it’s that your skill set is best utilized elsewhere.  But you already know that. That’s why you hired a sharp team to help you crank out killer content to your social media, blogs, and website.  Trusting a team of creatives

Flirting with Disaster: Failure to Edit

I spelled the word “success” wrong.  In an email to an organization I hoped to one day establish a working relationship with.  This was after I spelled the company name wrong.  I can’t decide if I want to cry, yell expletives, or tear my hair out.  The dog barking in

What Lights You Up at Work?

What special things light you up about your business? I mostly dwell in the solo activities of writing and looking stuff up.  (Which I love by the way!) But the other 40% of my job requires me to interview strangers, write about the intimate details of their business, edit their

What do you want from your career?

What do you really want from your career? Is it fame? Is it fortune? Is it making a difference in another person’s life? What is the thing that gets you out of bed even on the hard days? For me, it’s simple.  Show me the money. Sounds kind of cold

neon sign "do something great"

The Fish Rots From the Head

Crappy service is the owner’s fault. Not the employees, not even the manager.  Attitude and approach are built into an organization from the top.  It’s the culture, buy-in, and decisions about who has real power within an organization.   These decisions influence hiring, onboarding, and training. The actions we take and

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