Category: Business

Want to set your content strategy up for failure? Do these 5 things.

Founders and executives shouldn’t write. It’s not that you can’t, it’s that your skill set is best utilized elsewhere.  But you already know that. That’s why you hired a sharp team to help you crank out killer content to your social media, blogs, and website.  Trusting a team of creatives

Flirting with Disaster: Failure to Edit

I spelled the word “success” wrong.  In an email to an organization I hoped to one day establish a working relationship with.  This was after I spelled the company name wrong.  I can’t decide if I want to cry, yell expletives, or tear my hair out.  The dog barking in

What Lights You Up at Work?

What special things light you up about your business? I mostly dwell in the solo activities of writing and looking stuff up.  (Which I love by the way!) But the other 40% of my job requires me to interview strangers, write about the intimate details of their business, edit their

What do you want from your career?

What do you really want from your career? Is it fame? Is it fortune? Is it making a difference in another person’s life? What is the thing that gets you out of bed even on the hard days? For me, it’s simple.  Show me the money. Sounds kind of cold

neon sign "do something great"

The Fish Rots From the Head

Crappy service is the owner’s fault. Not the employees, not even the manager.  Attitude and approach are built into an organization from the top.  It’s the culture, buy-in, and decisions about who has real power within an organization.   These decisions influence hiring, onboarding, and training. The actions we take and

Words Matter

You are the words you say to yourself.

5 Ways to Make it Rain Content with Audio Files

In a perfect world, all of our websites, social platforms, and marketing campaigns would be buzzing happily along full of content and follower interactions. But the reality is that you have a business to run, and it keeps you damn busy!  Guess what happens to those writing tasks… you think,

It only takes 20 minutes to write a blog post, right?

Either people think writers are magicians or they have no clue about what it takes to craft meaningful content.  Here are some *actual* requests I’ve come across: “I will pay you $175 for 20,000 words.” (that’s like 80 pages btw) “Need to hire for blog post writing- will be quick,

Hiring a Writer: Expense or Investment?

Sure you can write your blog posts, articles, pitches to the media, reports, ebooks, social media posts, and create content from your speaking engagements… but let’s be honest, you’re not doing it.  Why? Because there are a million other things that pop up on your list and you can always

4 New Clients, Cancer, and a Harvard app: My Week So Far

Wowzers what a week! First of all, I am very excited to be applying to Harvard for some continuing education in business and leadership. The app is due this weekend—wish me luck! 🤞 It was a busy week at the office onboarding for FOUR new clients! I welcomed a former

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