In a perfect world, all of our websites, social platforms, and marketing campaigns would be buzzing happily along full of content and follower interactions. But the reality is that you have a business to run, and it keeps you damn busy! Guess what happens to those writing tasks… you think, “I’ll write that post tomorrow.” […]More
Sure you can write your blog posts, articles, pitches to the media, reports, ebooks, social media posts, and create content from your speaking engagements… but let’s be honest, you’re not doing it. Why? Because there are a million other things that pop up on your list and you can always do your writing tasks later. […]More
Micromanaging is a sign you don't trust your hiring, onboarding, and training processes.
One really fun thing about my work is that I never know what I am going to be writing about in a given week. It could be affordable housing policy briefs, real estate bios, construction workforce culture, or some form of a technical write up. Most of the work I do is covered by non-disclosure […]More
Paying for SEO on bad content is like putting lipstick on a pig.
Go the extra mile on content development first.
Make it shine, make it engaging, make it meaningful!
The two most common questions I get asked when I tell people I am a writer: 1) What do you write? 2) How do you find your clients? The answer to the first question is pretty straightforward: I solve explanation problems for CEOs and founders who don’t have time to write. This can be packaged […]More