I didn’t set out to be a copywriter or a ghostwriter. I actually had set my sights on public policy analysis for the federal government. Housing and Urban Development, specifically. However, when 45 took office, he froze federal hiring, and that effectively shut me out of a special qualification period for recent graduates. So I […]More
Who are your brand ambassadors? If you think it should be your salespeople you, my friend, are dead wrong. Let me tell you a little story about a house renovation project. These are the things that nightmares and divorce decrees are made of. It’s not really about the arguing over how to do things, or […]More
Your goals should be big. Scary big. If every day you aren't inching closer to smashing them, and that doesn't agitate the shit out of you, then you don't want it that bad.
The latest Country Crock commercial claims that their butter flavored substance is made from plants. Let’s take a look. Here is the label brought to us from the folks at fooducate.com: (You can check out their whole assessment of the substance here, they give it a C-, btw) Water – ok, but not a plant […]More