Tag: blogger

Why your outsourced content strategy has gone to hell.

You have a new company or are launching a new product.  What is the first thing all the experts say?  Get media attention, get your blog going, get your social media up and running. Hurry, hurry, hurry. So what do you do?  You are a busy CEO with literally no

It only takes 20 minutes to write a blog post, right?

Either people think writers are magicians or they have no clue about what it takes to craft meaningful content.  Here are some *actual* requests I’ve come across: “I will pay you $175 for 20,000 words.” (that’s like 80 pages btw) “Need to hire for blog post writing- will be quick,

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