Tag: ceo

Want to set your content strategy up for failure? Do these 5 things.

Founders and executives shouldn’t write. It’s not that you can’t, it’s that your skill set is best utilized elsewhere.  But you already know that. That’s why you hired a sharp team to help you crank out killer content to your social media, blogs, and website.  Trusting a team of creatives

Want Great Clients? Get Your Sh*t Together.

The two most common questions I get asked when I tell people I am a writer: 1) What do you write? 2) How do you find your clients? The answer to the first question is pretty straightforward: I solve explanation problems for CEOs and founders who don’t have time to

Hire a Ghostwriter? Only if You are Busy.

“Why the heck would anyone hire a ghostwriter?” 🙋‍♀️ I know!  Writing is one of those things that everybody thinks they can do.  Until they are busy.  Then guess what happens?  It gets shoved further and further down the to-do list until one day it magically drops off never to

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