Tag: founder

Want to set your content strategy up for failure? Do these 5 things.

Founders and executives shouldn’t write. It’s not that you can’t, it’s that your skill set is best utilized elsewhere.  But you already know that. That’s why you hired a sharp team to help you crank out killer content to your social media, blogs, and website.  Trusting a team of creatives

neon sign "do something great"

The Fish Rots From the Head

Crappy service is the owner’s fault. Not the employees, not even the manager.  Attitude and approach are built into an organization from the top.  It’s the culture, buy-in, and decisions about who has real power within an organization.   These decisions influence hiring, onboarding, and training. The actions we take and

I’m your Ghostwriter, Writer for Money

What do you think of when you hear the term, ghostwriter?  I get a mixed reaction from way too excited (because they think I’m writing for celebrities rather than real people–real people are way cooler btw), or a face that betrays their thoughts that I’m somehow selling myself for money. 

Hire a Ghostwriter? Only if You are Busy.

“Why the heck would anyone hire a ghostwriter?” 🙋‍♀️ I know!  Writing is one of those things that everybody thinks they can do.  Until they are busy.  Then guess what happens?  It gets shoved further and further down the to-do list until one day it magically drops off never to

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