Tag: marketing

Video Marketing – just do it!

Video marketing – ugh, one more thing to learn, right? In my line of work, I find that many people push back on video. Let’s be real; if you are new to video marketing, it can be intimidating. Everybody feels weird about the sound of their voice and the way

Why your outsourced content strategy has gone to hell.

You have a new company or are launching a new product.  What is the first thing all the experts say?  Get media attention, get your blog going, get your social media up and running. Hurry, hurry, hurry. So what do you do?  You are a busy CEO with literally no

5 Ways to Make it Rain Content with Audio Files

In a perfect world, all of our websites, social platforms, and marketing campaigns would be buzzing happily along full of content and follower interactions. But the reality is that you have a business to run, and it keeps you damn busy!  Guess what happens to those writing tasks… you think,

Hiring a Writer: Expense or Investment?

Sure you can write your blog posts, articles, pitches to the media, reports, ebooks, social media posts, and create content from your speaking engagements… but let’s be honest, you’re not doing it.  Why? Because there are a million other things that pop up on your list and you can always

4 New Clients, Cancer, and a Harvard app: My Week So Far

Wowzers what a week! First of all, I am very excited to be applying to Harvard for some continuing education in business and leadership. The app is due this weekend—wish me luck! 🤞 It was a busy week at the office onboarding for FOUR new clients! I welcomed a former

What Makes You Extra AF?

Today I am working on an article about how hard we work to “fit in,” whether it be our keeping up with the Joneses lifestyle or copycatting business ideas.  And it comes precisely at a time when I am working so hard to differentiate my business from the masses. When

Paying for SEO on bad content is like putting lipstick on a pig.

  Paying for SEO on bad content is like putting lipstick on a pig. Go the extra mile on content development first. Make it shine, make it engaging, make it meaningful!    

Want Great Clients? Get Your Sh*t Together.

The two most common questions I get asked when I tell people I am a writer: 1) What do you write? 2) How do you find your clients? The answer to the first question is pretty straightforward: I solve explanation problems for CEOs and founders who don’t have time to

Refer Friends, Get Paid

June 2019 referral program goodies: gift cards, discounts, and RATE LOCK. Do you know someone that could benefit from professional writing services?  Send them my way.  It’s a win win win!  I get to do that thing I love to do, your friend enjoys the benefits of artisan content for

I’m your Ghostwriter, Writer for Money

What do you think of when you hear the term, ghostwriter?  I get a mixed reaction from way too excited (because they think I’m writing for celebrities rather than real people–real people are way cooler btw), or a face that betrays their thoughts that I’m somehow selling myself for money. 

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