You have a new company or are launching a new product. What is the first thing all the experts say? Get media attention, get your blog going, get your social media up and running. Hurry, hurry, hurry. So what do you do? You are a busy CEO with literally no more hours in the day […]More
In a perfect world, all of our websites, social platforms, and marketing campaigns would be buzzing happily along full of content and follower interactions. But the reality is that you have a business to run, and it keeps you damn busy! Guess what happens to those writing tasks… you think, “I’ll write that post tomorrow.” […]More
Sure you can write your blog posts, articles, pitches to the media, reports, ebooks, social media posts, and create content from your speaking engagements… but let’s be honest, you’re not doing it. Why? Because there are a million other things that pop up on your list and you can always do your writing tasks later. […]More
Paying for SEO on bad content is like putting lipstick on a pig.
Go the extra mile on content development first.
Make it shine, make it engaging, make it meaningful!
The two most common questions I get asked when I tell people I am a writer: 1) What do you write? 2) How do you find your clients? The answer to the first question is pretty straightforward: I solve explanation problems for CEOs and founders who don’t have time to write. This can be packaged […]More
What do you think of when you hear the term, ghostwriter? I get a mixed reaction from way too excited (because they think I’m writing for celebrities rather than real people–real people are way cooler btw), or a face that betrays their thoughts that I’m somehow selling myself for money. Which I kinda am, I’m […]More
The latest ads for Chick-fil-A show people praising “The Little Things,” one of them being the “delicious flavor” of the grilled chicken club. In the commercial, they leave you with the impression that Chick-fil-A is wholesome, delicious, and nutritious. And if you’re not eating it, you’re missing out. So let’s take a look at the […]More