Tag: mission statement

Why your outsourced content strategy has gone to hell.

You have a new company or are launching a new product.  What is the first thing all the experts say?  Get media attention, get your blog going, get your social media up and running. Hurry, hurry, hurry. So what do you do?  You are a busy CEO with literally no

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Topics in Nonprofit Management: Strategic Communication

Communication is the crux of all interaction. Improper or inept communication in media relations, government networking or ethics, for example, would be disastrous. Communication is the baseline equalizer in all things leadership must engage in to advance the nonprofit forward in the ever changing landscape. Without proper message formulation the

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