Tag: strategic content

Why your outsourced content strategy has gone to hell.

You have a new company or are launching a new product.  What is the first thing all the experts say?  Get media attention, get your blog going, get your social media up and running. Hurry, hurry, hurry. So what do you do?  You are a busy CEO with literally no

5 Ways to Make it Rain Content with Audio Files

In a perfect world, all of our websites, social platforms, and marketing campaigns would be buzzing happily along full of content and follower interactions. But the reality is that you have a business to run, and it keeps you damn busy!  Guess what happens to those writing tasks… you think,

Paying for SEO on bad content is like putting lipstick on a pig.

  Paying for SEO on bad content is like putting lipstick on a pig. Go the extra mile on content development first. Make it shine, make it engaging, make it meaningful!    

Want Great Clients? Get Your Sh*t Together.

The two most common questions I get asked when I tell people I am a writer: 1) What do you write? 2) How do you find your clients? The answer to the first question is pretty straightforward: I solve explanation problems for CEOs and founders who don’t have time to

I’m your Ghostwriter, Writer for Money

What do you think of when you hear the term, ghostwriter?  I get a mixed reaction from way too excited (because they think I’m writing for celebrities rather than real people–real people are way cooler btw), or a face that betrays their thoughts that I’m somehow selling myself for money. 

*Company Secret*

I didn’t set out to be a copywriter or a ghostwriter. I actually had set my sights on public policy analysis for the federal government. Housing and Urban Development, specifically. However, when 45 took office, he froze federal hiring, and that effectively shut me out of a special qualification period

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